Our Team
Janika Tommila
CEO & FounderDriven by a vision to challenge how things have traditionally been done, Janika sets the direction and ambition for Luota Agency. Combining big-picture thinking with hands-on experience in business, marketing, and technology, she focuses on growth, development, and continuously finding better ways to create value for our clients.
Saara Silvennoinen
Chief Growth OfficerCombining people-first leadership with a strong commercial mindset, Saara builds the structures, culture, and ways of working that support both our people and our business. With nearly 20 years of experience across creative industries and international business, she brings clarity and direction through change.
Markus Selin
Head of data & AICombining expertise in analytics, AI, and technology with strategic thinking, Markus leads the development of Luota AI and turns complex data into clear, actionable insights. His background in international media analytics brings a broad perspective on influence, visibility, and impact.
Veera Kansanaho
Senior Account ExecutiveCombining creative thinking with a strong commercial mindset, Veera helps clients turn ambitious ideas into effective influencer marketing. She brings a hands-on approach to building partnerships and finding solutions that work for both brands and creators.
Leila Alic
Account ManagerDriven by a genuine curiosity for what clients need, she combines creative thinking with a solution-focused approach. She brings fresh ideas to the table and turns them into influencer marketing opportunities that support each client’s goals.
Nea Sulander
Talent ManagerBringing experience in marketing and influencer marketing across multiple Nordic markets, Nea combines an international perspective with hands-on industry knowledge. She understands the influencer landscape and helps clients turn ideas into well-planned campaigns that work for both brands and creators.
Helen Karim
Account ManagerBringing nearly 20 years of experience in events and PR, Helen combines a strong commercial background with an entrepreneurial mindset. She takes a goal-oriented, solution-focused approach to sales, building strong client relationships and turning opportunities into results.
Roosa Kangasalusta
Sales CoordinatorWith a creative background and experience in photography, Roosa brings a fresh perspective to influencer marketing. Her understanding of content and the creator world helps her connect brands, creators, and ideas in a natural way.
Netta Tuominen
Content ManagerCombining a strong visual eye with a deep understanding of social media, Netta turns our clients’ strategies into effective day-to-day execution. Her work spans content planning, visual direction, publishing, community management, and moderation, ensuring each brand has a consistent and distinctive social presence.
Jenni Penttilä
Campaign ManagerCombining strategic thinking with hands-on production experience across influencer marketing, PR, and social-first campaigns, Jenni knows how to turn ideas into effective execution. She coordinates clients, creators, and production throughout the process, ensuring every campaign is strategically grounded and delivered smoothly from planning to completion.