The strongest influencers for every campaign, selected with data and brought to life through creativity.
Our Luota AI software helps us find the strongest potential creators for every campaign, whether that is an undiscovered micro-influencer or one of the country’s biggest names.
Luota Agency is a data-driven influencer marketing agency using our proprietary Luota AI software to analyse creator profiles across Instagram, TikTok and YouTube without limiting the search to a predefined creator pool, allowing us to compare potential influencers against each brand, target audience and campaign objective.
We analyse the creator landscape without relying on a predefined influencer pool, identify the strongest potential creators for each campaign and combine data with strategy, creativity and commercial expertise from selection to execution.
The result is influencer marketing designed to perform, not just to be seen.
Based in Helsinki and Tampere, working with brands in Finland and internationally.
What we do
From finding the right creators to building the strategy, creative concept and execution, Luota Agency can manage the entire influencer marketing process or support your existing marketing and agency teams where you need us most.
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Luota AI software & influencer analysis
Full-service influencer marketing from strategy to execution. We build the commercial concept, select and negotiate with creators, manage contracts and content, coordinate the campaign and analyse the results, with every decision built around your business objectives.
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Influencer marketing strategy & campaigns
Creative concepts that extend beyond traditional influencer campaigns. We plan and execute influencer PR activations, events, seeding and creator-led UGC content designed for your brand’s own and paid channels.
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PR activations, events & seeding
Data-driven influencer selection without a predefined creator pool. We use the Luota AI software to analyse potential creators against your brand, audience and campaign objectives, helping identify the strongest options whether they are emerging micro-influencers or established names.
Some of the brands we’ve worked with include...
How we approach influencer marketing
The things that should never be left to guesswork.
Reputation and brand safety?
Checked.
Content and collaboration risks?
Checked.
Is your total influencer budget being spent where it has the strongest potential?
Checked.
Is paid media budget allocated between creators based on performance potential, rather than evenly by default?
Checked.
Are influencer fees commercially justified and negotiated?
Checked.
Does every creator actually reach the audience your campaign needs?
Checked.
But is that audience actually interested in your brand, category or what you are selling?
Checked.
And are you tired of receiving the same influencer campaign, the same familiar names and the same content ideas as everyone else?
That is where Luota Agency is different.
Real clients with measurable results
Samsung wanted to move away from manual influencer searches and guesswork. The collaboration started by analysing previously used influencers, and only two out of seven moved forward.
Luota Agency then identified new influencers based on Samsung’s objectives and brand goals, including creators the Samsung team had never heard of before but who were exactly right for the target audience.
Engagement grew by 32 % points compared to previous similar campaigns.
“I couldn’t imagine doing influencer marketing anymore without Luota AI. The bar has been set really high, and the promises have been delivered with actions.”
Tytti Stranding
Channel Marketing Lead
Samsung Electronics Co. Ltd.
Visit Lahti had experience with several influencer campaigns, but results had varied and campaign performance was difficult to predict.
The key question was one many marketers face: which influencer will actually work for our brand, and how can we prove it before investing?
Visit Lahti wanted to understand which influencer would actually work for their brand and why. Luota Agency used the Luota AI software to analyse the fit between the creator and Visit Lahti before the collaboration, including content potential and possible risks.
The result was a high-performing influencer marketing campaign with an organic CPM of approximately €8, achieved without paid media.
“The data clearly works, this wasn’t guesswork. The fit between the influencer and the brand was perfect.”
Heini Panilainen
Marketing & Social Media Specialist
Visit LahtiGood marketing can always work harder
You might already have the strategy, the agency and the creators. That doesn’t mean there isn’t more to uncover. Let us take a look. We’ll show you where we see potential.
Not sure what you need or if you need anything at all? That’s completely fine. The best conversations often start before there’s a brief, a defined project or a decision to find a new partner.
Don’t like forms?
In a hurry?
Message our CEO directly.
You might be surprised how quickly she gets back to you.
Tight timeline, complicated brief or something others have already called impossible? That’s usually when we move fastest.
Frequently Asked Questions
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Luota Agency is a full-service, data-driven influencer marketing agency offering influencer strategy, Luota AI analysis and data-driven influencer selection, commercial negotiations, creative concepts, campaign management, creator-led UGC, PR activations, influencer events, seeding and campaign analytics.
Brands can work with us for the entire influencer marketing process or use our expertise alongside their existing marketing, media and creative agency partners.
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Luota Agency combines proprietary influencer marketing technology with experienced human expertise.
Instead of starting with familiar creators or a predefined influencer pool, we use the Luota AI software to analyse potential creators across Instagram, TikTok and YouTube specifically against each brand, target audience and campaign objective.
Our experts then turn that data into strategic, commercial and creative decisions, from influencer selection and fee negotiations to campaign concepts, execution and measurement.
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Luota AI is Luota Agency’s proprietary influencer marketing software, developed to support data-driven influencer analysis and selection.
The Luota AI software allows our experts to analyse creator profiles across Instagram, TikTok and YouTube without limiting the search to a predefined creator pool. Potential influencers are evaluated against the specific brand, target audience and objectives of each campaign, using factors including audience, historical content and performance, brand fit, reputation and potential risks.
The Luota AI software supports our experts’ decision-making rather than replacing human judgement.
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Most of our clients invest from €20,000 per influencer marketing campaign, including Luota Agency’s services. This means there are no separate strategy, campaign management or coordination fees added on top.
Our team has experience delivering influencer marketing campaigns with budgets ranging from €10,000 to more than €500,000 per campaign, allowing us to build the right approach for different business objectives, target audiences, industries and levels of investment.
Our full-service influencer marketing includes:
Luota AI analysis and influencer marketing strategy
Data-driven influencer selection and recommendations
Influencer outreach, competition and commercial negotiations
Contracts and usage rights
Creative concept and content planning
End-to-end influencer campaign management
Performance reporting, analysis and recommendations
Every influencer marketing campaign is tailored to the brand’s objectives, but the principle remains the same: using data, technology and human expertise to get the strongest possible return from the available influencer marketing budget.
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Our influencer selection starts with the brand, target audience and campaign objective, not with a predefined list of creators.
We use the Luota AI software to analyse potential influencers and compare factors including audience fit, audience interests, historical content and performance, brand fit, reputation and potential collaboration risks. Our experts interpret the analysis and determine which creators have the strongest potential for the specific campaign.
This means the right choice can be an emerging micro-influencer, an established creator or one of the country’s biggest names. Familiarity, follower count or an existing relationship with Luota Agency does not determine who we recommend.
Because Luota Agency also has a separate Talent Management business area, we keep talent representation and influencer selection strictly separate.
If one of our own creators is recommended for a campaign, it is because the data shows they are the strongest strategic match. In these cases, we waive our talent management commission to eliminate any potential conflict of interest and ensure our recommendations remain objective. -
Yes. Talent Management is a separate business area within Luota Agency, where we represent a carefully selected network of creators.
Our Talent Management business and data-driven influencer marketing services operate independently from each other. Brands working with Luota Agency are never limited to our own talent network, and our creator representation does not define which influencers can be considered for a campaign.
This allows us to offer both dedicated creator representation and objective, data-driven influencer marketing without limiting either side of the business.