Kaisa Mäkäräinen is one of Finland's most successful biathletes and most respected sports personalities. A three-time World Cup winner and world champion, she is known for her uncompromising attitude, perseverance, and passionate approach to sports. After her elite athletic career, she has continued to make an impact as a sports ambassador, expert, and inspiring role model for Finns in the fields of exercise and wellness.

She has worked as an expert commentator on Yle's sports broadcasts, appeared on various podcasts, and built a strong and engaged following on social media. Kaisa's content combines professionalism and humanity in a way that appeals to enthusiasts of sports, wellness, and goal-oriented achievement. Her natural way of telling stories and sharing personal experiences creates a strong connection with audiences – making her an ideal partner for brands that want to reach an active and quality-conscious target group.