Luota AI

Luota AI influencer selection based on data

Data-driven influencer marketing that pays for itself.

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Our latest client story

Samsung wanted to move away from manual searching and guesswork. Previously, influencers had been manually searched from the depths of social media, and various platforms had been used, but no solution had offered what Stranding considered essential: influencers that match the target audience.

Results: Why Samsung no longer does influencer marketing without Luota AI

"I couldn't imagine doing influencer marketing anymore without Luota AI. The bar has been set really high, and the promises have been delivered with actions."

- Tytti Stranding,

Channel Marketing Lead

"I couldn't imagine doing influencer marketing anymore without Luota AI. The bar has been set really high, and the promises have been delivered with actions."

- Tytti Stranding,

Channel Marketing Lead

"I couldn't imagine doing influencer marketing anymore without Luota AI. The bar has been set really high, and the promises have been delivered with actions."

- Tytti Stranding,

Channel Marketing Lead

Promise

Luota AI transforms the future of influencer marketing

Luota AI analyzes influencers based on values, target audience, tone of voice, and follower behavior. Decisions are never based on guesswork, but on facts. We obtain all demographic and reach data about influencers directly from Instagram, TikTok, and YouTube.

Luota AI is built to understand the entirety of influencer marketing, taking into account changes in consumer behavior, marketing trends and psychology, brand business objectives, and nuances in communication tone. The result is that clients always receive a clear and detailed recommendation of influencers whose collaboration best supports brand objectives.

The marketer pays the price for the wrong influencer.

75% of marketers say that wrong influencer selection significantly weakens campaign results.

Source: Influencer Marketing Hub, 2023

The marketer pays the price for the wrong influencer.

75% of marketers say that wrong influencer selection significantly weakens campaign results.

Source: Influencer Marketing Hub, 2023

The marketer pays the price for the wrong influencer.

75% of marketers say that wrong influencer selection significantly weakens campaign results.

Source: Influencer Marketing Hub, 2023

Data-driven influencer selection delivers exponentially better results.

A campaign executed with carefully selected influencers can produce up to 16 times better ROI than average advertising.

Source: MIT Sloan Management Review, 2020

Data-driven influencer selection delivers exponentially better results.

A campaign executed with carefully selected influencers can produce up to 16 times better ROI than average advertising.

Source: MIT Sloan Management Review, 2020

Data-driven influencer selection delivers exponentially better results.

A campaign executed with carefully selected influencers can produce up to 16 times better ROI than average advertising.

Source: MIT Sloan Management Review, 2020

Same budget but different outcome.

From a 50 000 euro budget, up to 17 900 euros can be spent on agency margins instead of going to influencers and content.

Source: Realized margins from industry agencies from 2022–2025 (hundreds of campaigns).

Same budget but different outcome.

From a 50 000 euro budget, up to 17 900 euros can be spent on agency margins instead of going to influencers and content.

Source: Realized margins from industry agencies from 2022–2025 (hundreds of campaigns).

Same budget but different outcome.

From a 50 000 euro budget, up to 17 900 euros can be spent on agency margins instead of going to influencers and content.

Source: Realized margins from industry agencies from 2022–2025 (hundreds of campaigns).

Problem

Traditional influencer marketing is broken

In traditional influencer marketing, up to a third of the budget can be spent on administration and agency margins. In our model, the budget is directed where it produces value: influencers, content, and measurable results.

Limited selection

Agencies only offer their own influencers. You don't get the objectively best ones for your objectives.

Limited selection

Agencies only offer their own influencers. You don't get the objectively best ones for your objectives.

Limited selection

Agencies only offer their own influencers. You don't get the objectively best ones for your objectives.

Hidden margins

Up to 35% of your budget goes to commission fees instead of results.

Hidden margins

Up to 35% of your budget goes to commission fees instead of results.

Hidden margins

Up to 35% of your budget goes to commission fees instead of results.

Guesswork instead of data

Influencer selections too often rely on opinions and personal contacts, not measurable data and compatibility.

Guesswork instead of data

Influencer selections too often rely on opinions and personal contacts, not measurable data and compatibility.

Guesswork instead of data

Influencer selections too often rely on opinions and personal contacts, not measurable data and compatibility.

Solution

Luota AI finds the best influencers without any restrictions

Luota AI evaluates the influencer and brand compatibility from all public profiles and produces a justified recommendation of the best options regardless of who represents them.

1

Objectives are defined

You tell us the campaign objectives and target audience.

1

Objectives are defined

You tell us the campaign objectives and target audience.

2

Luota AI analyzes influencers

The technology reviews tens of thousands of influencer profiles from three different channels for just one influencer marketing campaign.

2

Luota AI analyzes influencers

The technology reviews tens of thousands of influencer profiles from three different channels for just one influencer marketing campaign.

3

You receive a justified analysis of TOP influencers

We highlight the influencers that best suit your brand and campaign KPI objectives, with each selection justified.

3

You receive a justified analysis of TOP influencers

We highlight the influencers that best suit your brand and campaign KPI objectives, with each selection justified.

4

We handle fee negotiations

We conduct fee negotiations with influencers on your behalf based on the set budget. This ensures the campaign remains cost-effective and the investment produces results relative to expectations.

4

We handle fee negotiations

We conduct fee negotiations with influencers on your behalf based on the set budget. This ensures the campaign remains cost-effective and the investment produces results relative to expectations.

Data-driven influencer selection

Luota AI

Luota AI technology is built to understand the entirety of influencer marketing, taking into account changes in consumer behavior, marketing trends and psychology, brand business objectives, and even subtle nuances in communication. The result is that clients receive a clear and justified recommendation of influencers whose collaboration best supports brand objectives.

Multiple factors affect the compatibility between a brand and an influencer that many people are not aware of.

Engagement & virality

Brand match & content style

Previous content

Reputation and tone of voice

Target audience match

Engagement & virality

Brand match & content style

Previous content

Reputation and tone of voice

Target audience match

Engagement & virality

Brand match & content style

Previous content

Reputation and tone of voice

Target audience match

Human factors

Demographic factors

Percentage compatibility

Solutions

Luota AI solutions

You can outsource to us just finding the right influencers or coordinating the entire campaign.

Extended

Essential

Broader analysis and launching the collaboration.

5 best influencers are searched for the client based on campaign and objectives.

Influencers are searched based on demographic and reach data directly from Instagram, TikTok, and YouTube. The client can also choose just one channel if desired.

Kickoff meeting between Luota Agency and the client, where campaign objectives and the most important success metrics are defined together.

Luota Agency confirms influencer interest in the client's campaign and conducts price negotiations on the client's behalf to ensure the client's total budget is not exceeded.

The client receives a comprehensive analysis where each influencer separately and the entire campaign together is clearly justified.

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Strategic

Turnkey influencer marketing driven by data.

5 best influencers are searched for the client based on campaign and objectives.

Influencers are searched based on demographic and reach data directly from Instagram, TikTok, and YouTube. The client can also choose just one channel if desired.

Kickoff meeting between Luota Agency and the client, where campaign objectives and the most important success metrics are defined together.

Luota Agency confirms influencer interest in the client's campaign and conducts price negotiations on the client's behalf to ensure the client's total budget is not exceeded.

The client receives a comprehensive analysis where each influencer separately and the entire campaign together is clearly justified.

Complete influencer marketing campaign coordination with influencers, including influencer contracts, briefing, content review, publication schedule agreement, project management and reporting. Influencer fees can also be processed through Luota Agency.

Request a quote

Strategic

Turnkey influencer marketing driven by data.

5 best influencers are searched for the client based on campaign and objectives.

Influencers are searched based on demographic and reach data directly from Instagram, TikTok, and YouTube. The client can also choose just one channel if desired.

Kickoff meeting between Luota Agency and the client, where campaign objectives and the most important success metrics are defined together.

Luota Agency confirms influencer interest in the client's campaign and conducts price negotiations on the client's behalf to ensure the client's total budget is not exceeded.

The client receives a comprehensive analysis where each influencer separately and the entire campaign together is clearly justified.

Request a quote

Luota AI annual license

Continuous partnership that ensures year-round influencer marketing results.

Three targeted influencer analyses per year on a campaign-by-campaign basis: Each analysis includes influencer search, selection, and competitive bidding according to the client's budget and objectives. Selected influencers are connected directly to the end client or their authorized agency – without intermediaries or additional margins. Luota Agency ensures finding the right influencers and competitive fee bidding always with the client's business objectives first – and monitors the realization of benefits throughout the entire process.

Need-based influencer analysis: If outside the three annual campaigns there is a need to evaluate a single influencer's suitability, Luota AI provides an ad hoc analysis of influencer and brand compatibility. This enables making influencer decisions based on knowledge – not emotion – even when an influencer proposes collaboration themselves or relates to another marketing entity. This way the client never loses promising influencers, but also ensures that every choice is business-justified and fits brand strategy.

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Luota AI-based influencer recommendations: Influencer selections are based on Luota AI software-generated analysis of brand fit, campaign objectives, target audience behavior, and influencer performance. The result is a business-driven influencer selection that considers both data and human factors.

Kickoff meeting plus two optimization meetings during the year. A total of three strategic meetings where direction is defined, objectives are refined, and influencer strategy is optimized, and results are analyzed.

Experienced expert as contact person: The client has a designated contact person with deep experience in influencer marketing, technology, and strategic work.

Efficient and results-oriented model: Luota Agency objectively searches for the best influencers for each need – regardless of who represents the influencer or whether it's an affordable micro-influencer or well-known public figure. The client gets the best influencers at the best possible price without guesswork.

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FAQ

Frequently asked questions

How does Luota AI differ from traditional influencer marketing agencies?

From which channels are influencers searched?

Can Luota AI really select influencers better than a human?

Can I choose both AI-discovered influencers and influencers you represent?

How quickly do I receive a Luota AI analysis?

Does the service also include campaign coordination?

How does Luota AI differ from traditional influencer marketing agencies?

From which channels are influencers searched?

Can Luota AI really select influencers better than a human?

Can I choose both AI-discovered influencers and influencers you represent?

How quickly do I receive a Luota AI analysis?

Does the service also include campaign coordination?

Start impartial and results-based influencer marketing today.

Our clients have transformed their influencer marketing from guesswork to measurable growth.

Impartiality

Cost-effectiveness

Transparency

Get in touch

Start impartial and results-based influencer marketing today.

Our clients have transformed their influencer marketing from guesswork to measurable growth.

Impartiality

Cost-effectiveness

Transparency

Get in touch

Start impartial and results-based influencer marketing today.

Our clients have transformed their influencer marketing from guesswork to measurable growth.

Impartiality

Cost-effectiveness

Transparency

Get in touch