Juuso "Herbalisti" Karikuusi is a Finnish influencer and media personality. He is one of Finland's most well-known former YouTubers. Juuso initially rose to fame through his YouTube channel "Herbailua," where he produced content from 2013 to 2024.

In addition to his influencer career, Juuso has participated in programs such as Posse and Survivor Finland. He has also appeared on numerous popular podcasts and radio shows, which have expanded his recognition beyond social media. Currently, he hosts his own show "Juuson illat" on POP FM radio on weekday evenings. Herbalisti's strength lies in his ability to combine entertainment and commerciality in a way that captures audience interest and engagement. His content has demonstrably high impact and reach, making him a strategically valuable partner for brands.