Jul 8, 2025
Janika Tommila
Luota Agency is Finland's first AI-powered influencer marketing agency.
Luota Agency is Finland's first AI-powered influencer marketing agency.
Luota Agency is Finland's first AI-powered influencer marketing agency.
Influencer marketing has become one of the most important channels for brands, yet the optimization and transparency of influencer selection still have room for improvement. The Luota AI software brings data-driven decision-making into influencer marketing, helping companies and creators make more strategic and result-oriented choices.
The story behind Luota Agency
Luota Agency was founded by Janika Tommila and Henna Mykrä, who together have over 20 years of experience in marketing and influencer collaborations. Both are well-known names in the influencer marketing industry, and by combining their passion for measurable results with value-driven business, Luota Agency was born.
The company’s software development is led by Tommy Lepaus, who is also a shareholder in the company.
Luota AI analyzes data collected from multiple sources to identify compatibility between influencers and brands. The software evaluates demographic factors, values, reputation, and tone of content to ensure that campaigns support brand objectives both in the short and long term. We bring confidence to decision-making — while the creative work remains in human hands. Luota AI does not create content; it objectively identifies the right influencers according to campaign goals.
Independent influencer marketing
Luota Agency operates independently, meaning we search for influencers objectively, without ties to specific agencies or representatives. Our clients always receive the most suitable influencers for their goals and the best possible return on their investment.
“I’ve long wanted to create a software that helps influencer selections be based not on personal preferences, but on data and measurable factors. The Luota AI software, developed from my original idea, ensures that influencer choices are made strategically and with clear reasoning — making collaborations genuinely effective and result-oriented. The software development is backed by top Finnish expertise, and all production takes place in Finland,” says Janika Tommila, CMO of Luota Agency.
Luota Agency’s founder, Janika Tommila, has previously worked for several years in the field of artificial intelligence at a marketing technology company. She specializes in the practical application of AI solutions in marketing and has an in-depth understanding of how data can be collected and utilized effectively in campaign planning and optimization.
Before stepping into the world of AI, Janika led an influencer marketing agency for several years, growing it into one of Finland’s largest in the field at the time. While Janika’s heart beats for numbers, it beats even stronger for value-driven business and human-centered leadership.
Luota Agency’s founder, Henna Mykrä, brings extensive experience in strategic influencer marketing and influencer relationship management. In recent years, Henna has worked as an influencer manager, collaborating daily with creators, campaigns, and brand partnerships. She has been responsible for several influencer marketing campaigns that have gained nationwide recognition.
With over ten years of hands-on experience in the influencer industry, Henna has a deep understanding of how influencer marketing can effectively support her clients’ business objectives.
Technology that supports both brands and influencers
Luota Agency’s business is divided into two areas: influencer marketing services for companies and influencer management for creators.
For brands, Luota Agency provides a comprehensive influencer marketing partnership that also includes strategic planning, PR packages, and events. Luota AI analyzes influencer compatibility with the brand’s values, target audience, and past campaign results, ensuring that marketing budgets are allocated efficiently and that the audience is reached authentically.
We analyze influencers independently and identify the most suitable creators for each client’s needs. If the ideal influencer is not part of our network, we arrange collaboration directly with them or their representative to achieve the campaign’s objectives in the best possible way.
For influencers, we offer long-term career development and help identify the most suitable brand partners — ensuring that collaborations are genuinely based on shared values and audience interests.
We serve as a strategic and trusted partner for influencers, helping them build sustainable and growing businesses around their personal brands. Luota AI supports creators by analyzing their audience, engagement, and previous collaborations, enabling us to find truly compatible partnerships for each personal brand.
“Influencer marketing isn’t just about visibility, it’s about creating genuine, business-driven partnerships. Our mission is to connect the right brands with the right influencers so that collaborations deliver results and provide real value for everyone involved,”
says Henna Mykrä, CEO of Luota Agency.
Get in touch and let’s talk about how we can enhance your influencer marketing with the help of AI.
All the best,
Janika Tommila & Henna Mykrä
Influencer marketing has become one of the most important channels for brands, yet the optimization and transparency of influencer selection still have room for improvement. The Luota AI software brings data-driven decision-making into influencer marketing, helping companies and creators make more strategic and result-oriented choices.
The story behind Luota Agency
Luota Agency was founded by Janika Tommila and Henna Mykrä, who together have over 20 years of experience in marketing and influencer collaborations. Both are well-known names in the influencer marketing industry, and by combining their passion for measurable results with value-driven business, Luota Agency was born.
The company’s software development is led by Tommy Lepaus, who is also a shareholder in the company.
Luota AI analyzes data collected from multiple sources to identify compatibility between influencers and brands. The software evaluates demographic factors, values, reputation, and tone of content to ensure that campaigns support brand objectives both in the short and long term. We bring confidence to decision-making — while the creative work remains in human hands. Luota AI does not create content; it objectively identifies the right influencers according to campaign goals.
Independent influencer marketing
Luota Agency operates independently, meaning we search for influencers objectively, without ties to specific agencies or representatives. Our clients always receive the most suitable influencers for their goals and the best possible return on their investment.
“I’ve long wanted to create a software that helps influencer selections be based not on personal preferences, but on data and measurable factors. The Luota AI software, developed from my original idea, ensures that influencer choices are made strategically and with clear reasoning — making collaborations genuinely effective and result-oriented. The software development is backed by top Finnish expertise, and all production takes place in Finland,” says Janika Tommila, CMO of Luota Agency.
Luota Agency’s founder, Janika Tommila, has previously worked for several years in the field of artificial intelligence at a marketing technology company. She specializes in the practical application of AI solutions in marketing and has an in-depth understanding of how data can be collected and utilized effectively in campaign planning and optimization.
Before stepping into the world of AI, Janika led an influencer marketing agency for several years, growing it into one of Finland’s largest in the field at the time. While Janika’s heart beats for numbers, it beats even stronger for value-driven business and human-centered leadership.
Luota Agency’s founder, Henna Mykrä, brings extensive experience in strategic influencer marketing and influencer relationship management. In recent years, Henna has worked as an influencer manager, collaborating daily with creators, campaigns, and brand partnerships. She has been responsible for several influencer marketing campaigns that have gained nationwide recognition.
With over ten years of hands-on experience in the influencer industry, Henna has a deep understanding of how influencer marketing can effectively support her clients’ business objectives.
Technology that supports both brands and influencers
Luota Agency’s business is divided into two areas: influencer marketing services for companies and influencer management for creators.
For brands, Luota Agency provides a comprehensive influencer marketing partnership that also includes strategic planning, PR packages, and events. Luota AI analyzes influencer compatibility with the brand’s values, target audience, and past campaign results, ensuring that marketing budgets are allocated efficiently and that the audience is reached authentically.
We analyze influencers independently and identify the most suitable creators for each client’s needs. If the ideal influencer is not part of our network, we arrange collaboration directly with them or their representative to achieve the campaign’s objectives in the best possible way.
For influencers, we offer long-term career development and help identify the most suitable brand partners — ensuring that collaborations are genuinely based on shared values and audience interests.
We serve as a strategic and trusted partner for influencers, helping them build sustainable and growing businesses around their personal brands. Luota AI supports creators by analyzing their audience, engagement, and previous collaborations, enabling us to find truly compatible partnerships for each personal brand.
“Influencer marketing isn’t just about visibility, it’s about creating genuine, business-driven partnerships. Our mission is to connect the right brands with the right influencers so that collaborations deliver results and provide real value for everyone involved,”
says Henna Mykrä, CEO of Luota Agency.
Get in touch and let’s talk about how we can enhance your influencer marketing with the help of AI.
All the best,
Janika Tommila & Henna Mykrä
