Lauri Kaivoluoto is a restaurant entrepreneur from Vantaa and a social media influencer. He operates as an entrepreneur at Restaurant Backas. His content focuses on entrepreneurship and the restaurant industry. In addition to this, Lauri actively shares various recipes, in which traditions are often strongly broken.

Lauri's exceptional strength is authenticity. Lauri's followers know that Lauri only recommends products that he uses himself. Lauri was awarded the restaurant industry PRO magazine press award in 2025.